According to socialbakers, an analytics site dedicated to Facebook metrics, the automotive industry was the most engaging of first quarter 2012. socialbakers put together a top-ten performers list for industries Facebook engagement in its latest blog post, and their quarterly study yielded some other interesting results.
Compared to the third quarter of 2011, the highest average engagement has increased by 0.04%, an increase of fully one-third over that reporting period. The analysis also indicated that posts on Tuesdays yield the highest average engagement at 0.11%. Further, photos on Tuesdays proved to be the most engaging post-type
There could be several factors involved that would explain such an increase in engagement in only six months. Facebook’s recent conversion to Timeline could certainly have provided fuel for this trend, as the new platform was specifically designed to elicit more engagement. Major events for the automobile industry like Super Bowl advertising may have played roles as well. Alcohol industry brands boosted their scores by being simply more active and amicable and by capitalizing on holidays like St. Patrick’s Day.Tweet