Automotive, E-Commerce Industries Among Top Facebook Engagers of First Quarter

Posted by: Matthew Bick // April 18th, 2012

According to socialbakers, an analytics site dedicated to Facebook metrics, the automotive industry was the most engaging of first quarter 2012. socialbakers put together a top-ten performers list for industries Facebook engagement in its latest blog post, and their quarterly study yielded some other interesting results.

Compared to the third quarter of 2011, the highest average engagement has increased by 0.04%, an increase of fully one-third over that reporting period. The analysis also indicated that posts on Tuesdays yield the highest average engagement at 0.11%. Further, photos on Tuesdays proved to be the most engaging post-type

There could be several factors involved that would explain such an increase in engagement in only six months. Facebook’s recent conversion to Timeline could certainly have provided fuel for this trend, as the new platform was specifically designed to elicit more engagement. Major events for the automobile industry like Super Bowl advertising may have played roles as well. Alcohol industry brands boosted their scores by being simply more active and amicable and by capitalizing on holidays like St. Patrick’s Day.

@MatthewBick

For 40% of Businesses, Social Media Access Improved Productivity

Posted by: Neil James // October 19th, 2010

It’s a normal fear. If we allow our employees access to social networking on company time, won’t they just spend all their free moments on Facebook? Won’t those without common sense click on Twitter links that result in company-wide viruses? All of these are valid concerns. Yet, as reported by Karlie Justus in an article for B2B Social Media, Pros and Cons of Blocking Social Media at Your B2B Company, new research from Purdue University found that for over 1,000 businesses, 40 percent recorded an increase in productivity after allowing employee access to social media. Furthermore, 75 percent expect to increase revenue through employee usage of social media.

@NeilAndrewJames

Presentation Slides from Our Recent Webinar

Posted by: Neil James // August 31st, 2009

Thanks to everyone who attended our webinar last week! There were a lot of good questions asked, and some of the answers to those questions that we didn’t have time to address will soon be posted here. For those of you who missed the webinar or those that need a re-fresher, here are the slides from the presentation.

Social Media: Embracing the Opportunities, Averting the Risks

Join Our Webinar on Social Media Policy

Posted by: Neil James // August 13th, 2009

Russell Herder, in conjunction with Ethos Business Law, is excited to offer a webinar: “Social Media: Embracing the Opportunities, Averting the Risks” on Tuesday, August 25 from 12 to 1 p.m. CT (register here).

Social media is one of the hottest topics today, with the pros and cons of its use being debated in board rooms nationwide. In light of recent restrictions on employees’ social media use (ESPN, Marine Corps, NFL), companies are discussing whether, how and to what degree they should restrict or encourage their employees to use social networking tools. This webinar will offer insight into business leaders’ views and perceptions on this issue and will provide actionable recommendations and advice on the development of social media policies and employee training sessions.