It’s a powerful concept, and one explored by Jane McGonigal in her book Reality is Broken: the positive stimuli resulting from the game construct has the power to significantly impact behavior. Such is the power possessed by social gaming, power that is being tapped to help people manage their diabetes and reduce their household energy consumption.
Now, there’s an interactive game for marketers. Abraham Harrison LLC released a browser-based Reputation Disaster Training Simulation. The game is designed to introduce individuals to the basic concepts of digital PR, online reputation management and blogger outreach!
We dare you to resist clicking!Tweet