There has been an industry trend to understand the impact of social media efforts. Knowing this, Twitter has approved two companies to analyze archived tweets and information about Twitter users, and they’ll be selling that data to clients. While this news isn’t entirely shocking considering the state of the social media landscape, it does suggest some positive and negative implications for companies.
According to an article in PR News, users of Twitter and Facebook have been willingly sharing personal information, as well as details about their preferences, habits and lifestyles for years. Analyzing this data means sentiments about a brand its competitors is readily available – but your information is for sale as well. However, some suggest that the real value of Twitter is its real time opportunity, making this archived information less exhilarating.Tweet