Which Digital Channel Delivers the Highest Revenue per Click?

Posted by: Neil James // April 4th, 2012

The numbers of mediums from which prospects can click through to your site are nearly endless: banner ads, pay-per-click, organic search. e-mail marketing, social media, and the list goes on. In the days of yore (just a few years ago), only the last click in a sequence received the credit for a purchase or conversion. Today, however, advances in multi-channel analytics allow us to look beyond the last click and identify the true value of each channel on the path to conversion.

A new study by Clearsaleing, as chronicled by David Moth in a new article for eConsultancy, studied the role of each channel in the conversion cycle and found that social media interactions deliver the highest level of revenue per-click at $5.24, followed by paid search ($4.38) and e-mail marketing ($3.18). Clearsaleings study was based on a a cumulative total over more than 56 billion impressions, 2.7 billion clicks and $13 billion in revenue across brands in the retail, travel, healthcare, education and financial services industries.

@NeilAndrewJames

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2011 Paid Search Results Improved Over 2010

Posted by: Matthew Bick // February 15th, 2012

A recent study by Marin Software has shown that paid search is gaining more acceptance from search users.  The study, as reported by eMarketer, indicated. “According to the company, the average US clickthrough rate on Google increased 48% in Q4 2011.”  The growth was also seen in other popular search engines, as “Yahoo!/Bing saw a 44% increase during the same timeframe.”

The eMarketer article went on to give a greater insight into where these paid results are most successful.  Data indicated that 90% of clicks in the United States came from a computer, with 6% coming from a smartphone and only 4% from tablet devices.  93% of impressions came from computers, with 4% from smartphones and the remaining 3% from tablets.  Although the percentages may seem relatively small, as Marin Software reports, “smartphones and tablets are beginning to eat away at computers’ total share of paid search activity,” compared to data from 2010.

@MatthewBick

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Paid Search Results Improved over 2010

Posted by: Matthew Bick // January 30th, 2012

A recent study by Marin Software has shown that paid search is gaining more acceptance from search users.  The study, as reported by eMarketer, indicated. “According to the company, the average US clickthrough rate on Google increased 48% in Q4 2011.”  The growth was also seen in other popular search engines, as “Yahoo!/Bing saw a 44% increase during the same timeframe.”

The eMarketer article went on to give a greater insight into where these paid results are most successful.  Data indicated that 90% of clicks in the United States came from a computer, with 6% coming from a smartphone and only 4% from tablet devices.  93% of impressions came from computers, with 4% from smartphones and the remaining 3% from tablets.  Although the percentages may seem relatively small, as Marin Software reports, “smartphones and tablets are beginning to eat away at computers’ total share of paid search activity,” compared to data from 2010.

@MatthewBick

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18 Predictions For Paid Search in 2011

Posted by: Neil James // November 29th, 2010

Staying on top of the changes in paid search marketing is a full-time job in and of itself. 2010 brought us the Bing/Yahoo merger, Google Remarketing, click-to-call and image search placement among other innovations. So what’s in store for 2011? Jake Hird interviews four of the industry’s leading search marketers in an article for Econsultancy, Expert Opinion: What’s Ahead For Paid Search in 2011. Unsurprisingly, paid search marketers see Facebook and mobile devices playing increasingly larger roles in the coming year. Paid search marketers also are predicting success for new Google programs, such as Google Voucher which allows top listings to build an image and promotional offer into their ads, and Google Boost which integrates Google Places pages into PPC ads.

@NeilAndrewJames

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