Nearly a billion people on Facebook? That’s so 2011. Twitter now gets 400 million Tweets per day? Please. As marketers, we’re hungry for the really interesting trends – the nuggets of information that not everyone knows – the little details that inform superior strategies.
Enter the new report from comScore, State of US Internet in Q1 2012. Far from the standard reports on the bloated size of Facebook and Twitter, comScore has unearthed some interesting nuggets of particular interest to digital marketers:
- The Asia-Pacific region now holds 41 percent of the world’s Internet population
- Pinterest is growing faster than any other social media site in terms of both unique visitors and search engine clicks
- E-commerce dollar sales are posting double-digit gains and are now ahead of pre-recession levels
- Online ad spending is set to grow 18 percent in 2012