Most businesses understand the value of a good review on Yelp or Google Places. If your small business has twelve five-star reviews, you’re probably getting more web traffic and phone calls than a competitor who also has twelve reviews, but only half are five-stars. As such, businesses are constantly looking for ways to get their best customers to leave sparkling feedback.
A new study by Zuberance, as chronicled in a new article for eMarketer, explored the reasons that individuals choose to recommend brands, products and services online. According to Zuberance:
- 50 percent of those who make online recommendations do so as the result of a good experience with a product or service.
- 37 percent want to help others make smarter purchase decisions based on their own experience.
- Eight percent will make a recommendation but only when asked
- Three percent do so to be known as knowledgeable about certain brands and types of products.
- Only one percent do so specifically to obtain incentives and rewards