I cut my social media teeth in the B2B space and have an affinity for it to this day. That’s why I found the article at the end of this link both interesting and grating at the same time. While the author, Merlin Francis, sets out to dispel some of the myths surrounding social media, he does so while clinging to a few of his own. Chief among them is cost.
One of the great struggles is convincing CMOs that social media is neither free nor cheap. To be sure one can get into social for less than the average television commercial, but to do it correctly takes time and effort. Keep in mind, this is part of your marketing strategy and, as such, deserves as much attention as other elements.
With that said, Mr. Francis goes on to make a strong case for why B2B organizations need to be involved in social media. I’m not talking about an all-out assault using all the vehicles available, but, as with any other marketing initiative, a well-planned and thought out strategy that will deliver the results you need.Tweet