Bad ads and hipsters have a lot in common. Nobody looks in the mirror and thinks of themselves as a hipster. At the same time, hipsters are everywhere. Similarly, most companies are loathe to admit their online advertising is subpar, but one doesn’t have to surf the net for very long to see several examples of online ads should never have crossed the media buyer’s desk.
How can you objectively determine whether your online ad is underwhelming? Gary Stein has identified five warning signs in a new article for Mashable, How to Tell if Your Ad is Terrible. Among the indicators of a subpar ad, according to Stein, are weak calls-to-action, superfluous design elements and overly complicated messaging and functionality.Tweet