Mark Palony

Digital Strategist
mark.palony@russellherder.com

Profile

Marketing and social media do mix. Mark knows because he’s been mixing them since 2004. Mark is a marketing, public relations and communications executive with deep experience using traditional and Web 2.0 tactics to drive media exposure and lead generation in a B2B environment. Mark’s posts offer his particular expertise in bridging the gap between social media and marketing.

Posts by Mark:

• The Fundamentals of Digital Marketing, 27 Apr 2011
• Social Media Karma Isn’t Instant, 20 Apr 2011
• Who Gets Twitter When Employees and Employers Part Company?, 14 Apr 2011
• Social Media in the B2B Space: Busting the Myth Buster, 08 Apr 2011
• Successful Digital Marketing Requires Solid Technology Infrastructure, 07 Apr 2011
• Social Media at the Forefront of Product Innovation, 04 Apr 2011
• Search Marketing and Social Media: Are They Interchangeable?, 31 Mar 2011
• Beating Back the Digital PR Spam, 16 Mar 2011
• Are you a Digital Junkman? The Perils of Poor Digital PR Pitches, 10 Mar 2011
• The Risks and Rewards of Recruiting Talent Via Social Media, 09 Mar 2011