It’s politics season, which means for the next few months, most marketing will be an exercise in contortion rather than clarity. It’s no surprise therefore, that the amount of trust consumers place in varying means of persuasion swing wildly from one to the next. A new survey by Nielsen on trust in advertising finds that peer recommendations (trusted by 92 percent) and consumer opinions posted online (trusted by 70 percent) rank as most reliable among global consumers. Interestingly, television rates as the most trusted of paid media sources (trusted by 47 percent), followed by magazine ads and outdoor advertising. What’s considered the least trustworthy? Banner ads, both conventional and mobile, are only trusted by 33 percent, while text ads on mobile phones are trusted by fewer than three in 10.
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This entry was posted on Monday, September 17th, 2012 at 11:07 am and is filed under Digital Marketing, Social Media, Strategy, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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