Google has finally announced that they will soon begin displaying content from its Google+ social network in its results. Google+ has been slow to this point to gain mainstream acceptance, but the massive search engine may be angling toward convincing more brands to take advantage of their pages.
According to an official blog post, the search engine will allow users to conduct social network searches in addition to regular web searches Using the example of choosing a vacation destination, Google states that, “You can of course search the web, but what if you want to learn from the experiences your friends have had on their vacations? Just as in real life, your friends’ experiences are often so much more meaningful to you than impersonal content on the web.”
New features include Google+ posts, photos, and profiles appearing in searches when a user is signed in with their Google ID. Google goes on to describe that their initiatives are designed to create a broad spectrum of user personalization, from none to results finely tailored to the individual.
However, many are quick to point out that Google may have brought an anti-trust storm upon itself. Although Google claims that Google+ is, in fact, not a social network, it would be difficult to persuade the majority of internet users otherwise. Google using one product to promote another in this manner may be the start to a dramatic fight in Washington. In fact, just hours after the announcement, Twitter’s general consul Tweeted his misgivings about the news.
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Tags: digital marketing, google, Social Media, Strategy, trends
This entry was posted on Wednesday, January 25th, 2012 at 10:28 am and is filed under Digital Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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