Verizon announced last Thursday that they will begin issuing a “convenience fee” in mid-December to customers who choose to pay their monthly bills online or by phone. As news of the $2 fee spread, Twitter, Facebook and blogs were bogged down with negative feedback.
According to an article in PR Daily, little had been done to address the negative commentary flooding their social media profiles. However, they did offer “a cheery post about gadgets and pets” and a post suggesting that “the deals keep getting better and better”. The company missed a vital opportunity to converse directly with their customers, probably leaving many to wonder, can you hear me now?
TweetThis entry was posted on Wednesday, January 18th, 2012 at 10:31 am and is filed under General, PR, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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