To better compete with its Facebook and Google+ competition, Twitter is offering new brand pages allowing for greater customization and engagement, according to a recent article in PR News. This new overhaul will enable two features that differentiate them from standard user pages.
The first is the opportunity for brands to add a page-wide banner underneath the profile information in the header. Second, brands will be able to spotlight a tweet at the top of their feed.
Why all the changes? The main takeaway from the redesign is that brands will now have the opportunity to take more control of their identity as well as how their messaging is consumed on Twitter. Both features are free. Currently only 21 initial brand partners have access to these changes, including Pepsi, JetBlue and Heineken; others will receive access in the coming months.Tweet
This entry was posted on Wednesday, December 14th, 2011 at 11:14 am and is filed under Digital Marketing, PR, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.