Sure, you spent hours agonizing over just the right font, just the right headline and just the right call-to-action. No matter how many coats of gloss you treat these e-mail components with, however, you haven’t solved your primary problem according to Ben Settle in a podcast for Copyblogger: you’re boring. The fact is, Settle argues, there is so much content out there that the only possible way your e-mail can stand out is to be exciting and fun. One of the reasons so much e-mail is boring, Settle says, is that too many marketers just don’t have fun doing what they do. According to Settle, having fun and, more importantly, being legitimately passionate about what you’re doing as a marketer is the biggest key to entertaining your reader and ensuring your next e-mail gets opened.
TweetTags: email marketing
This entry was posted on Tuesday, May 17th, 2011 at 8:00 am and is filed under Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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