Whether you’re researching a car, catching up on the news, or getting a daily dose of your Twitter feed, we all go online seeking one thing: information.
A new article from Ruth Shipley for the Social Media Examiner, How to Create Content the Engages Prospects and Customers, explains the sure path to your customers’ hearts and into your prospect’s minds is too create content that provides exactly that. People are searching for information, and at the time that they need it. And they’re searching the internet.
So how can marketers use this to their advantage? According to Shipley, the key to igniting sales is to create online content and optimize it so that is appears on the first page of search results when your customers search for you or the products or services you sell. So, what is the moral of this story? Focus on your content, because as it turns out, content is king after all.
TweetTags: content, content marketing, search engine optimization, search marketing, seo
This entry was posted on Thursday, April 21st, 2011 at 8:42 am and is filed under Digital Marketing, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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