A blog can be a great business tool, if you use it right. Lisa Barone of Outspoken Media shares some of the more common mistakes people make with their corporate blog. Some are technical, others are in execution, and all are worthy of keeping in mind. But I would like to add one more to Lisa’s list: Strategy. Or lack thereof.
There are a lot of active company blogs that travel through cyberspace with no direction. The content you find on them is there to take up space. There’s no theme, no thread, no commonality that binds them. In fact, I’ve read many a company blog that serves an the author’s soapbox from which they pontificate on all manner of subjects, personal and professional. And the simple truth is, if you don’t have a strategy you won’t have an audience.
Take the time to develop a strategy that will guide the content you post. Your readers and your company will benefit from the effort.
This entry was posted on Friday, February 4th, 2011 at 8:00 am and is filed under General, Social Media, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.