Although the public perceives executives as stuffy and out-of-touch, the C-level is populated by an incredibly diverse set of backgrounds, credentials and managerial approaches. But one area in which executives share increasing uniformity is in mobile, particularly smartphone adoption. A recent Forbes survey, as chronicled in the eMarketer article, B2B Possibilities for Mobile, found that 82 percent of C-suite executives had a smart phone compared to 19 percent of the general population. Survey respondents under age 50 identified their mobile device as their primary business communications tool.
Smartphones allowed executives to do more than just make calls and keep up with the Jones; nearly two-thirds of executives reported willingness to make purchases from the mobile web and over half gathered business information via B2B mobile apps. Of particular importance to B2B marketers, 57 percent of executives reported that they had noticed mobile advertising and over half clicked on mobile web ads and paid search ads.
This entry was posted on Thursday, January 6th, 2011 at 9:31 am and is filed under Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.