Advertisers often wrestle with the question of how many dollars to allocate to an advertising vehicle, particularly Google Adwords. A recently released internal document, as discussed by Michael Learmonth in an article for Ad Age, What Big Brands Are Spending on Google, yields never-before-seen insights into how mega-brands are utilizing pay-per-click marketing. So who spent $3.6 million on Google Adwords in June? That would be the infamous BP, which used Google as a tool for reputation management by buying keywords such as “oil spill” and “live feed.” Even more surprisingly, five brands spent more than BP in June on Google Adwords, including AT & T, Expedia and Amazon. In fact, 1,831 advertisers spent more than $10,000 and 118 advertisers spent more than $500,000 on Google Adwords in June alone. One things for sure. If you’re Google, it’s good to be king.
Image Credit – Insideaffiliate.net
This entry was posted on Wednesday, September 8th, 2010 at 10:33 am and is filed under Digital Marketing, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.