One thing’s for sure: If it wasn’t for texting millennials, our vernacular would have far less acronyms like BRB and IDK. Mobile marketers have long embraced teens and their affinity for 160-character communications, but what happens if your target market is comprised of adults? A newly released Pew Research Study, Cell Phones and American Adults, not only analyzes mobile usage of those at an age where finding a prom date is no longer a high priority, but compares their usage to that of the coveted teen demographic. According to report, 72 percent of adults send and receive texts, up from 65 percent in 2009. Adults who do text send and receive a median of 10 texts per day. While this is five times less than teens (who send and receive 50 texts per day), does less clutter and noise mean a texting campaign more effectively reaches adults?
@NeilAndrewJames
Image Credit – textually.org
TweetTags: mobile marketing, sms, texting
This entry was posted on Thursday, September 2nd, 2010 at 9:13 am and is filed under Digital Marketing, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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