The divide between an upset customer and a poor reputation for customer service is smaller than ever. Remember our post on how mobile devices are affecting companies that enrage their customers? For a brand’s marketing dollars to go as far as they can, its variety of customer service ducks must be in a row. Not sure if yours are? Matt Owen offers a fresh perspective on customer service in his article for EConsultancy, Ten Ways to Really Annoy Your Customers (and How to Avoid Them.) What are the highlights? Blindly ceding rational judgment to policy, making your contact information harder to find than Waldo and transferring incoming calls like a fiery hot potato.
Tags: customer service
This entry was posted on Friday, September 3rd, 2010 at 9:40 am and is filed under Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.