The abandoned shopping cart. This famous symbol of urban blight has taken on a very different meaning for digital marketers. So what can we learn from this icon of e-commerce gone awry? The folks at Permuto Discoveries have put together an enlightening chart that spotlights the realities of the abandoned shopping cart, including:
- 70% of U.S. online shoppers abandoned their shopping carts at least once before completing the checkout process.
- The average value per abandoned shopping cart was $109
- High shipping charges (46%), a desire to comparison shop (37%) and a lack of money (36%) were the most cited reasons by consumers for abandoning shopping carts.
@NeilAndrewJames
Tags: e-commerce
This entry was posted on Tuesday, August 17th, 2010 at 8:51 am and is filed under Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Powered by Wordpress