Relevance Radio #1 – Social Media’s Role in Advertising

In our debut episode of Relevance Radio, the Russell Herder marketing podcast, we discuss social media’s role in paid advertising and how it ultimately moves the needle with executive creative director, Brian Herder. Although well-established in the realms of PR and CRM, Herder talks about how the immediacy, credibility and accountability of the dialogues created by social media will play an increasingly important role in corporate communications. In addition, Herder addresses the future of social media and why a customer’s willingness to spread your brand’s message will become more and more critical in the years to come.

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Tags: Social Media

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